Findings from Study 1 — a survey with app-users — reveal four essential gameful experience dimensions skill development, social comparison, social connectedness, and expressive freedom and how they relate to game mechanics. Study 2, which is based on a survey among app-users, shows that gameful experiences trigger continued service usage through two different types of motivation, namely autonomous and controlled motivation.
Save to Library Edit. Can doing good lead to doing poorly? Corporate social responsibility CSR activities enhance firm value via strengthened stakeholder However, many firms are also involved in corporate social irresponsibility CSI , which could lead stakeholders to judge CSR actions as insincere, subsequently damaging firm value.
Hans H Hinterhuber Kurt Matzler
By adding new aspects to the discussion about how to align doing good with doing well, the results speak to both theorists and practitioners. Leveraging marketer-generated appeals in online brand communities: an individual user-level analysis. The proliferation of online brand communities has shifted control over brands from firms to consu Demonstrating how marketers can stimulate consumers to use these opportunities and engage with the brand in such communities, this research addresses the effectiveness of appeals commonly employed in practice normative and utilitarian appeals for enhancing engagement intensity and, in turn, brand equity.
The authors find that marketer-generated appeals have a positive effect on brand equity that is mediated by engagement intensity. However, the strength of these effects depends highly on community, user, and relationship characteristics. Many manufacturers have structured their post-sale service function as a non-integrated service d Following research on consumption systems, the authors explore the existence of cross-firm spillover effects of product failure and service provision.
Performing a natural experiment based on a large-scale tracking study in the automotive industry, the authors find that a product failure has a negative spillover effect on customer satisfaction with the service partner. Furthermore, extra-role service provided by the service partner—going the extra mile in offering service that is not promised or offered routinely—exhibits a positive spillover effect on customer satisfaction with the manufacturer.
This effect is stronger for low-tier brands than for high-tier brands. Both of these spillover effects are enhanced by system entitativity, specifically, when the service partner is allied with a single manufacturer.
Finally, extra-role service is particularly effective when performed in a failure context; the positive effect of extra-role service outweighs the negative effect of product failure for both manufacturer and service partner. The annual web sales loss due to inadequate Web site design is amounted to several billion dollar Consequently, investigating Web site visitors' needs and targeting the most attractive segments are two fundamental tasks for relationship marketing.
This paper integrates the established concepts of benefit segmentation and customer valuation. Based on data of 2, website users we conduct a hierarchical cluster analysis and combine the results with equity segmentation. Heather Morris. Eckhart Tolle. Craig Smith. Patrizia Collard. Guinness World Records. Mark Manson. Simon Sinek. Carol McCloud. Emily Winfield Martin.
Michelle Obama. Yasmin Boland. Leigh Bardugo. Roald Dahl. Dav Pilkey. Andy Griffiths. Oprah Winfrey. Gail Honeyman. Malcolm Gladwell. Eric Carle. Daniel Kahneman. George Orwell.
Ingo Hahn. Monika Haunerdinger. Gabriele Cerwinka. Bestselling Series.
Harry Potter. Popular Features. New Releases. Another finding is the relatively low amount of training.
This reflects the trend towards the outsourcing of work to specialised sub-contractors. However, some companies fear that their subcontractors are not qualified enough and demand more training from them. Another result showed that monetary remuneration is not the single key motivator for employees in this business. Social empowerment and managerial recognition both scored highly as motivating factors. Induction seminars for new employees are no longer considered important to construction professionals.
Teamwork within the industry is seen as vital but should be improved and further developed. However, this study found the application of HRM principles not to be a prerequisite. Some companies apply little or no HRM principles and yet, they are still successful. Further research is required to explore the consequences of this gap for organisations and employees.
The findings of this study support the demand for increased practices of empowerment, higher involvement of employees in decision-making and improved communication in all levels of the hierarchy and training. Eine andere Feststellung ist die geringe Anzahl von Fortbildung und Training. Weitergabe von Arbeitspaketen and spezialisierte Subunternehmer. Einarbeitungsseminare werden nicht mehr als wichtig angesehen. Dessen ungeachtet fand diese Studie heraus, dass es nicht zwingend notwendig ist, HRM Prinzipien anzuwenden.
Etliche Firmen wenden wenige oder gar keine dieser Prinzipien an und sind dennoch erfolgreich. Career aspirations and my own experience in the construction industry have motivated me to discuss the field of Human Resource Management in construction. Throughout my study, I realized that this area has not been thoroughly explored and therefore it merited more attention.
Another reason for focusing on this topic is the increasing numbers of bankruptcies and insolvencies in construction organisations in some member states of the European Union, due to "ballooned"  , non-effective construction companies and unfair and immense price wars amongst the competitors for a project.
In times of high unemployment rates in several member states of the European Union, immense price wars between competitors for a project, lower profit margins and the coming enlargement of the European Union it is not easy to distinguish between successful and less successful construction companies.
Although every company expresses that Human Resources are their most important asset, critics mention that only assets can be traded.
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Therefore, is this proud statement just selfish and deceptive? Can productivity be enhanced, work atmosphere be improved or even profitability be increased when Human Resource Management is introduced or applied to a company? Is it necessary to apply convenient and inconvenient rules or only a few, for the company suitable HRM techniques?
There must have been more than just the usual explanation of estimation and calculation of costs involved. Through talks with workers, engineers and architects on construction sites, I gathered that their work is fast changing towards a more service-orientated work, sometimes too fast for the participants. However, construction is evolving from a low service and high maintenance industry to the opposites of these.
Many companies are able to build an ordinary family house — but for example, the family selects the people they want to build with, whereby the product is and becomes more and more the way to the result, but not the crucial starting point. In modern times, it is becoming increasingly more and more important to deal with Human Resource Management. In an era that is expressively dealing with high tech and low maintenance, the human part of business should not be forgotten.
Related BWL: Die wichtigsten Instrumente und Methoden der Unternehmensführung (German Edition)
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